Activity Description
ncludes firms that issue and/or operate loyalty and preloaded card programs which enable cardholders to become a member in a loyalty program, the card works as identifier of the holder when making purchases, the member will be entitled to accumulate points and to redeem them against goods and services at participating partners. It includes joint promotions by partners within the scheme and using partners’ outlets for distributing loyalty program information and applications. Both the firm and the cardholder will benefit of the service, the first will increase the client base and the latter will get additional benefits
